Overview

An e-commerce company specializing in bespoke furniture faced challenges with scalability and handling peak traffic loads during sales events. Their on-premises infrastructure struggled to manage the fluctuating demands, leading to slow website response times and transaction delays.

Challenge

• Handling large, unpredictable traffic spikes during sales events.
• Ensuring data integrity and security with an increasing volume of transactions.
• Managing costs related to maintaining and scaling physical infrastructure.

Solution

The company decided to migrate its entire digital infrastructure to AWS Cloud, utilizing services such as Amazon EC2 for scalable compute capacity, Amazon RDS for managed database services, and Amazon S3 for bulk storage of images and assets.

Implementation

• Transitioned all data to Amazon RDS, allowing for better management and scalability of database resources.
• Utilized Amazon EC2 instances to handle variations in load, using Auto Scaling to adjust resources needed based on traffic.
• Implemented Amazon CloudFront to distribute user traffic and optimize delivery of static and dynamic content, improving site speed and user experience.

Results

• The website can now support traffic spikes with ease, achieving up to a 50% reduction in load times during peak periods.
• Operational costs were reduced by 30% due to the efficiency of resource use and the elimination of upfront hardware investments.
• Enhanced security protocols through AWS managed services reduced the risk of data breaches.

Business Impact

• Sales conversions increased by 15% thanks to improved website performance and uptime.
• Customer satisfaction scores rose due to fewer disruptions and faster page loads.
• The company projected a 20% increase in annual revenue as a direct result of their improved online sales capability.